Are you thinking about launching an online course, training program, or digital classroom? If so, you’re probably hearing a lot about Learning Management Systems (LMS). But with so many options out there, how do you know which one is right for you?
Whether you’re a small business, educator, or just getting started with e-learning, this guide will walk you through what to look for in an LMS—without all the tech jargon.
What is an LMS, Anyway?
Let’s start with the basics. A Learning Management System (LMS) is software that helps you create, deliver, and manage educational content online. Think of it as the engine behind your online course or training program.
Some popular LMS platforms you might’ve heard of include Thinkific, Teachable, Moodle, TalentLMS, and Kajabi. Each has its own set of features, pricing, and target audience.
1. Know Your Goals (and Your Audience)
Before you even start browsing platforms, ask yourself:
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What type of learning content will I deliver?
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Is it a course, a series of training videos, quizzes, or something else?
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Who is my audience—students, employees, customers?
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Do I need certifications or reporting features?
Example: If you’re creating a beginner cooking course, you probably don’t need a complex corporate-grade LMS. But if you’re training staff across multiple departments, reporting and user tracking might be essential.
2. Keep It User-Friendly
Not everyone is tech-savvy, and that goes for you and your learners. Choose a platform that’s:
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Easy to navigate
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Simple to set up
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Mobile-friendly
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Intuitive for both admins and users
Pro Tip: Look for platforms that offer a free trial so you can get a feel for the interface before committing.
3. Make Sure It Plays Nice With Your Tools
If you’re already using tools like Zoom, Mailchimp, WordPress, or Stripe, make sure your LMS integrates with them smoothly.
Why it matters: Good integrations mean less manual work and fewer tech headaches. Some platforms offer built-in integrations or easy plugins for your existing systems.
4. Consider Content Formats
Ask yourself: What kind of content do I want to upload or create?
Common formats supported by LMS platforms include:
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Video and audio files
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PDFs and documents
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Quizzes and interactive lessons
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Live sessions
Make sure the platform supports all the content types you need today—and the ones you might want to use in the future.
5. Think About Pricing (Now and Later)
LMS platforms come in all shapes and sizes when it comes to pricing. Some are pay-per-user, others offer flat monthly rates.
Beginner Tip: Don’t overpay for features you won’t use yet. Many platforms have free or low-cost plans that are perfect for getting started.
Compare:
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Setup and monthly costs
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Transaction fees (if selling courses)
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Upgrade options as you grow
6. Look For Support (Because Stuff Happens)
Even the best systems run into hiccups. Make sure your LMS provider offers:
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Responsive customer service
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Live chat or email support
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Tutorials or a knowledge base
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A community forum (bonus!)
You’ll thank yourself later when you’re troubleshooting a midnight login issue and there’s someone (or something) to help.
7. Check Reviews and Testimonials
A quick Google search can save you a lot of time and headaches. Check platforms like:
Look for feedback on:
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Ease of use
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Customer support
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Reliability
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Feature updates
Reading real-world experiences helps you spot red flags or must-have features you hadn’t considered.
8. Plan for the Future
It’s easy to pick a tool that works for right now, but what about a year from now? Choose a platform that can scale with you as your audience grows or your content evolves.
Look for features like:
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Unlimited course creation
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Multiple admin roles
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Advanced analytics
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Custom branding options
Final Thoughts
Choosing an LMS doesn’t have to be overwhelming. Start by knowing what you need, then look for a platform that fits those needs without overcomplicating things.
And remember—it’s okay to start small. You can always upgrade or switch platforms down the road as your learning journey grows.
